Global Record Label | Artist | Management
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Synchronization

Synchronization

Through the years, DO IT Records has meticulously fostered affiliations with the largest synchronization aggregators in the world and we also work with a multitude of independent sync agents, brokers, music supervisors, film editors and production music libraries. Music “sync” licensing is time intensive work, yet when your music is finally placed, it not only generates significant revenue, it also champions the word about your brand, artists and creative talent.
DO IT Records manage your sync rights portfolio & your performance rights for all global broadcasts. Since the use of music in film, TV, video and webcast is not covered by the compulsory license provisions of the Copyright Act, sync licenses for these uses must be negotiated on an individual basis with each broadcast affiliate.

Your Music Should Be in the Movies!: Have you ever wondered if your music could be licensed for film, TV, commercials and advertisements? Well, it should be, and DO IT Records can help! Through the years, we have meticulously fostered relationships with the largest synchronization aggregators and music licensing services in the world, and we also work with a multitude of independent sync agents, brokers, music supervisors and film editors. In addition, we have an executive enterprise relationship with Rumblefish, the leading synchronization & monetization aggregator for YouTube and the Internet.

What Is Synchronization?: Music licensing for film, TV, video and webcast production involves two aspects of copyright law: synchronization rights and performance rights. Performance Rights come into play when a production is shown to the public, typically via broadcast or cablecast. Performance rights are primarily of concern to film distributors and TV and cable stations. Synchronization, or “sync” rights, in contrast, is involved whenever recorded music is used in combination with visual images in a production. DO IT Records manages both your Performance Rights and Sync Rights portfolio for any and all broadcasts. Since the use of music in film, TV, video and webcast is not covered by the compulsory license provisions of the Copyright Act, sync licenses for these uses must be negotiated on an individual basis with each broadcast affiliate.

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