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Concert Promoter

Concert Promoter – Tour Promoter:

DO IT Management has arranged international tours as well as localized tours. We operate as Concert Promoter, Tour Promoter and Agent.

We have toured and worked with the following acts:

  • Toto (USA)
  • Everclear (USA)
  • The Presidents of the United States of America (USA)
  • The Bomfunk MC’s (Finland)
  • Storm Large (US)
  • Sinclarity (USA)
  • Jaggedy Ann (USA)
  • Beware Of Darkness (USA)
  • Fuser (NZ)
  • Hangar 18 (NZ)
  • Victory Pill (UK)
  • Blame (UK)
  • The Headstart (UK)
  • Colour The Empire (UK)
  • Plus many more

If you are looking for a concert promoter, tour promoter or agent, then don’t hesitate to get in contact with us.

A Concert Promoter is in charge of putting together concerts, but also has many other duties. First and foremost, the Promoter needs to find the money needed to promote a concert by either raising money, or investing his or her own. Another way this can be done is to seek out others who will share in the expenses and in return share some of the profits.

With so many variables in promoting a concert, the Promoter must have a well thought out plan of action. He or she will need to coordinate the following: what city the concert will take place in, what type of venue will be used, when the show will take place, how many shows will be promoted, and who will headline the show.

One of the most important things a Promoter can do is create a starting budget. The budget is very important because without enough funds a promoter can not properly generate enough excitement for the show. Without enough excitement and exposure they promoter is likely to lose money. It is better to plan to be over budget and allow for extra funds in case something does not go as planned. The starting budget can be reworked after negotiations for the main act have taken place.

Once negotiations are completed by the Promoter, which will include signing the headliner, supporting act(s) and renting the venue, the agent must then turn their attention to selling tickets. The Concert Promoter must decide where to spend his or her advertising funds. They may choose to advertise on radio, TV, in print, online, social media, or anywhere deemed necessary. Another key part of the advertising is to print and hang flyer and posters in areas where potential concert seekers will see them. The Promoter will then need to find a place to sell the tickets, which may include the box office of the concert venue, a ticket agency, or local record stores.

The Concert Promoter will normally work with the act’s record company or the act themselves. To build excitement for the show, the promoter will figure out interviews, publicity stunts, press conferences, and more. It is also common for the Promoter to hire a press agent or public relations firm to help coordinate all of the press efforts. The promoter and or the press agent will also make sure the press releases, press kits, and free tickets are delivered to media prior to the event.

The Concert Promoter supervises any workers or specialists who have been hired to help with the show. Depending on the venue, the promoter may be responsible for hiring and/or supervising others including ushers, stage managers, security guards, lighting and sound technicians, and equipment movers.

On the night of the concert the Promoter will usually meet with the act’s Manager or Road Manager to pay the act any money that was not already paid when the contract was signed. Once all other expenses are accounted for at the box office, the Promoter will know if he or she made money or not. After a show many promoters will throw parties, either for the act or for the people who helped pull the event together. Depending on the success of a show, a Concert Promoter may work on the act’s entire tour, or just one concert.

This career is for those who are willing to take financial risks. He or she must be energetic, have a hard work-ethic, and have a high level enthusiasm in order to execute a successful event, or to keep trying if one promotion has failed.

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If you want to be in

  • Bookers: Sometimes, venues have someone in charge of booking the shows for the club – but it is really very important to not confuse these people with promoters. Sometimes, venues have in-house promoters that book the shows and fulfill the traditional role of the promoter, but venues often have someone who just books.
  • Agents: An agent books shows for you. In other words, the agent calls the promoter, works out the deal and brings the offer back to you with all the details ironed out (in accordance with what you’ve agreed in advance, such as “must have a stage large enough for 7 cellos” or “will only play Albuquerque on Tuesdays.”)
    As you can see, your real danger zone as an up and coming musician lies in the difference between working with a promoter and simply booking a show with someone in charge of a venue calendar. Make sure you understand the set-up any time you book. And note, someone who pencils you in on a certain date, contributes nothing in the run-up to the show and then sits at a door collecting money and asking people what band they came to see is NOT a promoter – pure and simple.